Posting to Instagram is a big chunk of my job. I have a love/hate relationship with it, mostly because as a user, you’re at the whim of another company and your KPIs are broadcasted out in a public manner. Now, there’s a lot of buzz about Instagram these days because of the ~algorithm~. Yes, I find it annoying, but what can I realistically do about it? Nothing other than to continue on continuing on. I guess someone could buy their followers (and likes and comments), but personally, I couldn’t live with myself if I was “cheating” in that way. I digress….
There’s also a lot of reminders that Instagram is a “highlight reel.” As in, don’t compare your life to what you see on Instagram because you’re only seeing the very best moments of someone’s life. I’ve always thought this myself and have made posts on the blog reminding people that as well. But over the past few weeks, I’ve come to realize that that’s not entirely accurate.
As I sat on the porch one day a few weeks ago, breathing in salty air and bundled up in a cozy sweatshirt, a book open– but largely unread– on my lap, I had this realization. That to me was a highlight; a perfectly blissful moment that even if someone had snapped a picture of it, it couldn’t come close to capturing the true essence of that feeling and even if I did have a picture, it wouldn’t “do well” on Instagram. A picture may be worth a thousand words, but those perfect moments can’t be captured in a picture or prose.
I don’t really have a giant takeaway, but it’s something that I still wanted to share. Instagram is always on my mind from a business perspective and I also use it, and other social media platforms, for personal reasons too. While picture-perfect moments might fall into the “highlight reel” category, they’re not necessarily the only highlights in your life.
A wonderful life moment doesn’t need a super cute outfit or an awesomely exotic destination. You don’t need a marble kitchen, the trendiest shoes, or even just-right lighting for a perfect moment. SO many of my favorite moments of the year wouldn’t “perform well” if I had a photo or video of it to post.
I’m not saying you shouldn’t post photos you love, but just don’t fall into the trap of thinking that only Instagram-worthy moments are the highlight reel. And don’t solely seek Instagram-worthy moments because the best of what life has to other might not translate to a picture-perfect image– and that doesn’t make it any less perfect.